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Digital Marketing Planning

Don’t do your work at the drop of a hat

You have to plan what you want to accomplish within a given time frame, so you can meet a set of business objectives for saving time, effort and most importantly Money!

So your plan should focus on the marketing tactics that will help your company engage your target audience with a cohesive experience.

When setting a plan you have to ask some questions :

01
01
What are your business and marketing goals?

03
03
Who are your target customers?

05
05
Which online channels does your audience use?

07
07
What benefits are you going to promote?

09
09
What change is needed to improve the customer experience

11
11
What data does your company need to better understand customer behavior and preferences?

02
02
What is your digital marketing budget?

04
04
Can you describe your audience with discrete buyer personas?

06
06
What customer outcomes do you want to achieve?

08
08
What alternative solutions are your potential customers selecting?

10
10
How would digital marketing methods improve the experience?

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12
How will success be measured?

13
13
Who do you need to share your plan with?